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Green Party goes prime time with first-ever TV ads
Article Number: 214

 
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Date
10/3/2008 9:38:53 PM
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03.10.2008
OTTAWA – Fresh from a victory for Green leader Elizabeth May in the English-language televised leaders’ debates, the Green Party taking its momentum to the airwaves by releasing a series of historic television advertisements. Featuring leader Elizabeth May, the ads were released across Canada today. The ads mark the first-ever national television campaign for the Green Party.

In the ads, Ms. May is featured speaking about subjects that are close to the hearts of Canadians. She covers the Green Party’s economic plan, the elimination of poverty, protecting the natural world and improving democracy in Canada. The ads were filmed on Ms. May’s cross-country whistle-stop train trip, where she reached out to Canadians from coast to coast with the Green Party’s message of hope.

“The commercials provide a fresh approach to politics. They are unscripted, free from manipulation and are straight and honest,” said Jim McDonald, national campaign manager. “We wanted to raise the tone of political advertising in Canada.”

The ads will give Canadians the opportunity to hear Ms. May explain issues without stooping to the negative representations offered by the other parties.

The ads are being broadcast on all of Canada’s major networks, both in prime time and off-peak periods.

In addition, regional ads will target British Columbia and Quebec. Deputy leader and Vancouver Centre candidate Adriane Carr is featured in the British Columbia ads. The Quebec ads feature Claude William Genest deputy leader and candidate for Westmount-Ville-Marie.

English ads are running nationally on CTV, Global, CBC, CBC Newsworld, CTV Newsnet, E! Canada, and City-Toronto. French ads are running on TVA, Radio-Canada, and RDI. Videos are available on the Green Party’s YouTube Channel - http://ca.youtube.com/user/canadiangreenparty
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